According to
the reports that have been published, world and by the national animal supplement council, the pet supplement industry as a whole has grown 15 percent annually since
2000 and is currently worth more than $ 1.3 billion. . In addition to that Simmons Market Research
Bureau recently reported that 17 percent of all cat and dog owners give their
pets some form of supplemental nutrition.
Why you may ask?
Because many of the
health conditions that plague humans are also prevalent amongst pets! For
example, pets struggle with being overweight, require help with oral care and
suffer from joint pain, poor vision, digestive ailments as well as anxiety. As a result, pet owners are increasingly turning to pet supplements to enhance the quality of life for their pets and to increase their longevity.
Why are
pet owners in constant search for supplements?
As the
economy keeps getting better and pet education has started reaching people a
lot more than it used to before, you can expect to see an increase in their demand amongst pet owners.
Therefore, identifying what pet owners are looking before you begin the
production of your supplement line would definitely help you produce a pet
product that would stand out in what is predicted to be a very competitive
market. The following things should be considered.
Quality: Pet owners are looking for high-quality premium
nutrition for their pets. Buyers are savvy these days and one of the factors
used to determine quality is the long standing reputation of the supplement
manufacturer.
Tolerance
Factor - tolerance factor matters a lot, so it is
better to avoid using ingredients that some pets may not be able to tolerate
such as lactose or herbs like ginkgo biloba. Pet owners will look for additives
and ingredients that are generally not well accepted by the pets system.
Efficacy of Ingredients - Any additional information that the
manufacturer can provide showing scientific support for ingredients used will
enhance the credibility and can be used for the betterment of the pet.
Safety of
Product - Manufacturers should show that their
product was tested for safety in clinical trials or that the individual
ingredients have been validated by scientific research and are known to be safe
for their pet's consumption.
Delivery
Form - The most popular delivery form are
typically soft and hard chewable. Easy to swallow capsules, tablets and liquids
are also popular delivery forms. Dogs enjoy chewable stuff
Some really good pet supplements include ingredients and extra added
benefits like:
Multi-vitamins
Protein supplements
Calcium and phosphorous supplements
Antioxidants
Immune boosters - green tea, turmeric
Omega
3s for the cognitive health and also a healthy fur coat